How to truly bring your purpose to life

Two pioneering experts reveal trailblazing strategies that have transformed organisations.

Now more than ever organisations are yearning to create a sense of purpose in order to boost performance, unlock innovation and engage and retain talent. They are recognising the huge impact that purpose has on culture.

But how do businesses even begin to meaningfully activate their purpose across their entire organisation and reap its benefits? How do they bring it to life within their culture and leadership? How do they make their purpose relevant and credible to every single individual (customer and employee)? How do they avoid it becoming merely another mission/brand statement devised by a branding agency? Or another CSR agenda?

Two pioneering experts in the field reveal how it’s done. They share proven and practical strategies that have successfully transformed some of the world’s biggest organisations.

Why it’s worth your time

You’ll gain invaluable insight and actionable strategies from two definitive voices in the field: Timothy Henry, co-creator of Conscious Capitalism and Graham Abbey, Chief Purpose Officer at Tate & Lyle. They will share how to bring your organisation’s purpose to life and embed it in everything you do from strategy to operations and culture, inside and outside your business. They will also share an innovative strategy they recently worked on which resulted in incredible success for a FTSE 250 organisation.

You’re guaranteed to take away practical frameworks, strategies, tools and best practices. We’ll share two hours of actionable insights that you can apply to your own organisation. You’ll come away inspired and eager to test and implement these practices.

What you will gain

• A practical plan on how to discover, connect and live your organisation’s purpose. This will be shared by Timothy Henry, co-author of the Conscious Capitalism Field Guide. He champions the power of purpose and demonstrates the tremendous value that purpose can bring in both driving productivity, engagement and revenue as well as enabling companies to have a positive impact in the world.
• A proven strategy in implementing purpose that led to a phenomenal transformation across an entire FTSE 250 organisation. Graham Abbey will share his journey – successes and challenges – that resulted in Tate & Lyle boosting productivity, innovation and performance.
• Network with the best: Share knowledge and best practices with like-minded industry peers.
• Come away enriched: With actionable takeaways, leaving you eager to implement what you have learnt. This will all take place within the beautiful Ivy Grill restaurant, while being served delicious breakfast.

What are Bridge Breakthroughs?

Bridge Breakthroughs are our flagship learning events in which we share knowledge and actionable ideas from leading practitioners, inspire with groundbreaking and bold stories, foster a supportive network of like-minded peers, encourage healthy debate and transform thinking around a particular topic.

How the morning will look

8:00 – 8:15am: Arrival

8:15 – 8:30am: Welcome

8:30am – 9:30am: Timothy Henry and Graham Abbey sharing pioneering thinking, tried and tested strategies, and applicable best practices.

9:30-10am: Q&As and networking.

10am Close