We believe that most of us stand in our own way of becoming extraordinary – we help you find that version of yourself that you never knew existed and open your heart, eyes and mind to the scale of impact you can have.

BRIDGE works with leaders to build organisations that ‘break the mould’, make us proud and tackle seemingly impossible challenges – with an equal measure of courage, creativity and compassion.

ORDINARY LEADERS

Do a great job, get things done, and are well-rounded executives that people want to follow.

EXTRAORDINARY LEADERS

Take the big leaps that make us feel alive and inspired. They see the possibilities that elude many of us and find a way of doing the unthinkable. Their humanity and humility defines them and their sense of purpose liberates them.

A Story of Extraordinary Leadership
Yum! is a Fortune 500 corporation, operating the brands Taco Bell, KFC and Pizza Hut worldwide. It is one of the world's largest fast food restaurant companies in terms of system units—with more than 41,000 restaurants around the world in over 125 countries, global sales totalling more than US$13 billion and 1.5 million global employees. Yum! embarked on a journey with BRIDGE to build the next generation of leaders. Yum! has evolved a unique culture that is the glue for its employees, which is fast paced and values getting things done while taking people with you. The brief was to design an integrated leadership development journey that would be aligned with the Yum! culture; create a transformative shift in leaders to be Step Change Thinkers and People Growers; and be cost effective to Yum! and the franchises globally. The programme brings together challenging and memorable learning experiences: innovative tools and content enabling insights on how to make the leadership shifts; a custom-made strategic simulation of running a business real time; and six sessions with a professional coach (with our strategic partner Coach in a Box) to create a uniquely personalised experience.  Each of the two workshops that anchor the six month learning journey are quite distinct from each other with a mix of experiences that unlock passion, develop heartfelt connections, and build confidence to lead with authenticity and resourcefulness. The programme is in its third year and has a created a network of alumni grateful for a pivotal experience in their lives that has helped many take on larger leadership roles and eager to develop the next generation of talent.
A Story of Extraordinary Leadership
‘Creating a team around a business agenda, not a campfire.’  The original brief was to support the Global Retail Bank Leadership Team be seen to operate more as ‘one team’.  We were clear that the way to do this was to reframe the brief to focus specifically on their business agenda, identify the three critical changes that they needed to truly collaborate on, and to use this refreshed ‘leadership agenda’ as the vehicle for getting them to explore how they needed to lead differently together. Through a mix of interviews, workshop meetings, and 1:1s we got the senior leaders to share what they honestly thought about both the critical problems facing the business, the mixed effectiveness of their current leadership approach, and to share what was really important to each of them personally.  Their honesty exposed the real points of tension in the business – lack of customer centricity, weak partnering between the centre and the country operations, significant lag in their digital strategy – as well as gaps in their ability to lead these agendas together. The approach of using the focus on the business agenda as the vehicle for developing their ability to lead together had instant results.  Their approach to the road show that they subsequently took to their key markets was a significant departure from the way they had been seen to lead previously.  Unsolicited feedback both about the clarity and credibility of the direction and priorities they were setting, and their coherence and alignment as a team mirrored the step change they felt themselves in their confidence to lead together.  Significantly, this has set them up to lead one of the biggest infrastructure investments in the banks history in a way that they would not otherwise have done.
A Story of Extraordinary Leadership
In response to the changing landscape of the communications and public relations (PR) industry, MSLGROUP has grown its presence steadily in Asia through strategically acquiring best-in-class local agencies with capabilities beyond traditional PR as well as attracting and developing a diverse set of talents. BRIDGE has partnered with MSLGROUP since 2012 to develop and deliver its flagship leadership programmes for directors and managers across Asia. These programmes have been instrumental in bringing leaders from various agencies within the group together and creating a shared culture that is centred on the group’s ‘Have Heart’ philosophy. In 2014, BRIDGE worked with its regional leadership team to help challenge them to think differently and co-create a new future for MSLGROUP’s business in Asia among themselves. Senior leaders examined the emerging trends, made sense of data collected from interviews with various stakeholders including clients, colleagues and industry players, and faced its strengths, weaknesses, opportunities and threats. Through the power of collective genius and honest conversations, deep insights emerged which inspired a new vision and strategy that the leadership team felt proud and committed to lead for in Asia. This bold vision also translated into rigorous actions to drive the changes that helped the organisation stay ahead of the curve with truly insights-led and integrated solutions that deliver a measurable impact on their clients' business

Principles underpinning this journey
25 years of hard earned experience has taught us that most organisations inadvertently limit the growth of their leaders. We illuminate the extraordinary
(that already exists) in people by embedding six life-changing principles
into the way we do our work:

INSPIRE US TO SEE HOW THE WORLD COULD BE AND DISRUPT OUR CONVENTIONAL THINKING.
We are all defined by our current vantage point. We believe it is vital to open our eyes, minds and hearts to see the world as we haven’t seen it before. We immerse people in experiences that change the way they look at the world, for good. In this way convention, pragmatism and cynicism no longer limit us. “In one week with Bridge they changed the way I thought about people and my place in the world forever.” MIKE COWAN, KPMG
BUILD SOMETHING YOU REALLY BELIEVE IN.
People unearth the great leader in them when work feels truly meaningful – this unlocks possibility, courage, genius, loyalty, connection, innovation, co-creation and above all a lasting sense of purpose. We believe that extraordinary leadership is an act of service in support of something bigger.
SHIFTING MINDSET NOT JUST SKILLSET.
The way we think about the problem is often the problem. Once you see how our beliefs limit or liberate us, there’s no going back. This frees your mind and empowers you to tackle the old attitudes that keep you stuck and lower your horizons. And once you tackle those attitudes your behaviour will take care of itself.“The challenges of austerity where constantly front of mind – Bridge helped me reframe my view and focus on how much was in our control. This helped me connect to the remarkable force we could become.” IAN DYSON, CITY OF LONDON POLICE
GROUNDED IN YOUR BUSINESS REALITY.
Our leadership work is more challenging because it is grounded in your reality. We believe in creating experiences that are in the business rather than separate from the business. You will find new ways of leading your people and your business as you tackle tomorrow’s challenges, today.“Bridge’s work is built round our agenda not a campfire” 
LEARNING IS A JOURNEY NOT A COLLECTION OF DISPARATE EVENTS.
We believe that transformational learning happens through a series of linked, amazing experiences that combine to tell one simple story. Each step builds on the last. Combinations of disruptive experiences, personal coaching, virtual learning and breakthrough projects become an unexpectedly seamless journey. You grow through the process rather than just go through the process.
OUTCOME OBSESSED.
An inspiring picture of the future is essential but alone, it’s not enough. Combining imagination and rigorous measurement ensures that we never forget what success looks and feels like. The disciplines of KPIs and clear milestones allied to a sense of True North stop us all from fooling ourselves that we are making progress if we aren’t.“Despite the excitement of the journey, Bridge never forgot where they were taking us and why.”

Our services

Developing extraordinary leaders when it matters the most. When the stakes are high for our clients and leadership really matters; that is when our best work is done.

BIG CAREER TRANSITION POINTS
The pace of change today demands that we accelerate the development of leaders at all levels. In these times the big leadership transitions require a powerful way of building deep reserves of capability in those new to leadership, those leading leaders for the first time and those stepping into true ‘enterprise’ leadership roles.
WHEN THE WORLD DEMANDS NEW THINGS OF OUR LEADERS
When the rules of the game are changing in front of (our) eyes, we need to change with it. When we need to respond to a hugely competitive marketplace, or a significant organisational challenge in a different way or there is a crisis of trust in the industry – this is when agile, courageous and creative leadership is required. In these times we need our key leaders to be able to help lead the step change. This is when paradigm shifting and transformative approaches are critical.

WORKING WITH TOP TEAMS TO RELEASE NEW LEVELS OF VISION, AMBITION, AND PURPOSE
We inspire senior teams to believe they can take the big leap rather than the small step. Tapping into the latent power of the organisation and daring to build something they truly believe in.

UNLOCKING THE STRATEGIC GENIUS OF THE TEAM
There are times in the life of any business when strategy means finding a new way of thinking about our world. Market challenges are asking us to demonstrate insight, innovation and flair. We help to unlock the genius in the team by inspiring them to look at the opportunity in a fundamentally different way. Heart, head and imagination combine to drive real breakthrough versus classical dry (left-brain) strategic thinking.
BUILDING CAREER DEFINING LEVELS OF TRUST AND COLLABORATION
Bridge can take leadership teams into places they would rarely tread and unlock the power of the impossible conversation. Equally we help the team reframe a big problem as a massive opportunity in a way that releases energy and commitment. This leads to deep levels of trust and an ability to step-up together in pursuit of a shared purpose. Finally, teaching the seven practices of deep collaboration help the team turn these great intentions into game-changing reality.